At Waypoint Marketing Collective, we believe every great place deserves to be found. Like a guidepost on a journey, we help businesses—hotels, restaurants, attractions, Main Streets, DMOs, and other community-driven organizations—stand out as meaningful stops worth discovering.
where storytelling meets STRATEGY.
Many organizations need marketing leadership but not a full-time marketing executive. As a fractional CMO, Waypoint provides both strategic guidance and hands-on execution, helping businesses connect the dots across every marketing touchpoint and move forward with confidence.
Big-picture strategy.
Hands-on execution.
An insight-driven roadmap that unifies your marketing efforts and amplifies your brand story—reaching the right people, at the right moments, with the right message.
Integrated Marketing Strategy
Helping brands understand their audiences and communicate in ways that feel personal, meaningful, and memorable—turning casual visitors into loyal supporters and true advocates.
audience engagEment
Smart, timely messaging that builds and nurtures your audience—from first touch to loyal repeat customer—strengthening connection every step of the way.
email & lifecycle marketing
Strategic, user-friendly pages built to engage visitors and turn interest into action and drive conversions across every device.
website & Landing page Strategy
Creative, engaging storytelling that showcases your brand and inspires your audience to take action.
Content & multimedia storytelling
Content & Multimedia Storytelling
"Waypoint Marketing has become a key marketing partner for Love Ridge Mountain Lodging. Katie took the time to truly understand our brand—our cabins, our unique mountain location, and the guest experience we deliver. Her strategic guidance and digital strategy, has helped us significantly improve our website and online presence to connect with the right guests. Katie is responsive, creative, and genuinely invested in our success. We highly recommend Waypoint for thoughtful strategic marketing support."
Natasha, Owner
- Love Ridge Mountain Lodging -
"We highly recommend Waypoint for thoughtful strategic marketing support."
Working with Katie Campbell has been one of the best decisions I’ve made for my restaurant. I know how to run a restaurant, but I knew almost nothing about marketing — and we truly had no real marketing system before Katie. She came in and completely transformed how we present ourselves online. Katie helped elevate our website, build out our social media, created promotions that actually brought people through the doors, and helped shape a brand that truly reflects who we are. What I appreciate most is her data-driven approach: every month she sends a clear report showing what she’s doing, why she’s doing it, and the results she’s driving. Katie took our marketing from nonexistent to one of our biggest strengths, and I couldn’t recommend her more.
Erin, Owner | Depot Grille
"One of the best decisions I've made for my restaurant..."
Waypoint uncovers exceptional marketing insights that drive real results and revenue. I have loved working with Katie and her team for their detailed approach and look forward to our next collaboration.
- Bree, HSMAI -
"Waypoint uncovers exceptional marketing insights..."
Waypoint Marketing Collective was built to help small businesses cut through the noise, show up with purpose, and reach the customers who matter most.
Hi there—
I'm Katie Campbell, Chief Marketer & Fractional CMO.
How's it going?
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Reintroduce one of Staunton’s most beloved dining establishments with a refreshed, contemporary brand presence while keeping true to its history and community ties. The goal was to modernize how The Depot connects with both loyal locals and new visitors by implementing a cohesive, data-driven marketing strategy.
Objective:
The Depot Grille
now viewing
The depot grille
THe junction
Staunton downtown
the depot grille
go
back
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Establish a vibrant new nightlife brand in downtown Staunton and cultivate a loyal local following. As a new revenue stream and sister property of The Depot Grille, The Junction was designed to complement its long-established counterpart by offering a more intimate and elevated experience.
Objective:
The Junction
now viewing
The junction
Staunton DOwntown
The depot grille
go
back
The junction
read more
Waypoint stepped in as a Fractional CMO during a period of organizational transition to reestablish a consistent and strategic marketing presence for the SDDA. With marketing activity having slowed significantly, the goal was to rebuild momentum, restore communication with the community, and strengthen engagement with downtown businesses.
Objective:
Staunton Downtown
Development Association
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Staunton downtown
the Depot Grile
go
back
The junction
read more
Position Love Ridge Mountain Lodging as a premier Blue Ridge destination for travelers and couples alike.
Waypoint partnered with Love Ridge to strengthen its digital presence, improve the guest journey, and develop unique experiences that increased visibility, bookings, and earned media coverage.
Objective:
Love Ridge
Mountain Lodging
now viewing
love ridge
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