the depot grille
Integrated Marketing Services
Reintroduce one of Staunton’s most beloved dining establishments with a refreshed, contemporary brand presence while keeping true to its history and community ties. The goal was to modernize how The Depot connects with both loyal locals and new visitors by implementing a cohesive, data-driven marketing strategy.
A Fresh Take on a Local Classic
portfolio or case study title here
Website optimization to improve user experience, search visibility, and local discovery.
Web Optimization
Deployment of new marketing channels—including email and SMS—to re-engage existing patrons and drive repeat visitation.
Lifecycle Marketing
A revitalized content marketing strategy to highlight the restaurant’s atmosphere, menu, and legacy through authentic storytelling.
Content Marketing
How we helped:
Together, these efforts positioned The Depot Grille for sustained growth—bridging its 35-year heritage with digital marketing practices and reaffirming its place as a cornerstone of Staunton’s dining and community landscape.
Work started in February 2025 - to date, the Depot Grille has seen a 13.97% growth in revenue.
The Results
Social Media Management
Focused on understanding the audience and developing content that resonates, amplifying reach, and strengthening brand loyalty.
Prior to Waypoint’s involvement, The Depot Grille had no formal social media strategy and shared content only sporadically.
Views
Reach
Content Interactions
Clicks
Profile Views
New Followers
Social Media Management
Website optimization to improve user experience, search visibility, and local discovery.
Web Optimization
Deployment of new marketing channels—including email and SMS—to re-engage existing patrons and drive repeat visitation.
Lifecycle Marketing
A revitalized content marketing strategy to highlight the restaurant’s atmosphere, menu, and legacy through authentic storytelling.
504k+
The Results
A revitalized content marketing strategy to highlight the restaurant’s atmosphere, menu, and legacy through authentic storytelling.
Content Marketing
Website optimization to improve user experience, search visibility, and local discovery.
Deployment of new marketing channels—including email and SMS—to re-engage existing patrons and drive repeat visitation.
Lifecycle Marketing
Web Optimization
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7k+
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Paragraph
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"Oy with the poodles already! Coffee, coffee, coffee. In omnia paratus. Life's short, talk fast. I smell snow. You've been Gilmored. Stars Hallow is my happy place. Where you lead, I will follow."
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