Like a guidepost on a journey, we help businesses and community-driven
organizations stand out as meaningful stops worth discovering.
Marketing the places people love to find!
About
As a fractional CMO, we provide strategy, creativity, and execution through an integrated marketing approach that goes beyond digital. We market the places and brands people love to find through storytelling, community partnerships, and onsite activations & events—backed by audience engagement, lifecycle marketing, paid media, content development, web optimization, and performance analytics.
We believe every great brand deserves to be found
An insight-driven roadmap that unifies your marketing efforts and amplifies your brand story—reaching the right people, at the right moments, with the right message.
Integrated Marketing Strategy
Helping brands understand their audiences and communicate in ways that feel personal, meaningful, and memorable—turning casual visitors into loyal supporters and true advocates.
audience engagEment
Smart, timely messaging that builds and nurtures your audience—from first touch to loyal repeat customer—strengthening connection every step of the way.
email & lifecycle marketing
Strategic, user-friendly pages built to engage visitors and turn interest into action and drive conversions across every device.
website & Landing page Strategy
Creative, engaging storytelling that showcases your brand and inspires your audience to take action.
Content & multimedia storytelling
Content & Multimedia Storytelling
I'm Katie, and I’m so glad you’re here. Waypoint Marketing Collective was built to help small businesses and community-focused organizations cut through the noise, show up with purpose, and reach the customers who matter most. If you need a partner who can strategize, execute, and who genuinely cares about your success—I’m here for it.
For more than 20 years, I’ve worked across hospitality, tourism, the arts, and the nonprofit world—supporting businesses and mission-focused organizations with strategic marketing, clear communication, and meaningful audience engagement.
Waypoint Marketing Collective is the natural next step: a place where strategy, creativity, collaboration, and deep industry experience meet. My goal is simple—to guide your marketing with clarity and confidence, and help you build the kind of momentum that leads to real, lasting growth.
Hi there!
How's it goiNg?
