Legendary! Suit up, because tonight is going to be awesome. It's gonna be legen—wait for it—dary! Have you met Ted? I'm gonna miss the old gang. Challenge accepted!
social media marketing for VIBRANT BRANDS
Let's Shake Up Your Social
Legendary! Suit up, because tonight is going to be awesome. It's gonna be legen—wait for it—dary! Have you met Ted? I'm gonna miss the old gang. Challenge accepted!
we're the secret sauce to colorful brands
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An insight-driven roadmap that unifies your marketing efforts and amplifies your brand story—reaching the right people, at the right moments, with the right message
Integrated Marketing Strategy
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Helping brands understand their audiences and communicate in ways that feel personal, meaningful, and memorable—turning casual visitors into loyal supporters and true advocates.
audience engagment
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Smart, timely messaging that builds and nurtures your audience—from first touch to loyal repeat customer—strengthening connection every step of the way.
email & lifecycle marketing
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Strategic, user-friendly pages built to engage visitors and turn interest into action and drive conversions across every device.
website & Landing page Strategy
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Creative, engaging storytelling that showcases your brand and inspires your audience to take action.
Content & multimedia storytelling
"Oy with the poodles already! Coffee, coffee, coffee. In omnia paratus. Life's short, talk fast. I smell snow. You've been Gilmored. Stars Hallow is my happy place. Where you lead, I will follow."
Hear it first hand from our clients
"Oy with the poodles already! Coffee, coffee, coffee. In omnia paratus. Life's short, talk fast. I smell snow. You've been Gilmored. Stars Hallow is my happy place. Where you lead, I will follow."
Pull quote from testimonial here
Waypoint Marketing Collective was built to help small businesses cut through the noise, show up with purpose, and reach the customers who matter most.
Hi there—
I'm Katie Campell, Chief Marketer & Fractional CMO.
How's it going?
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Reintroduce one of Staunton’s most beloved dining establishments with a refreshed, contemporary brand presence while keeping true to its history and community ties. The goal was to modernize how The Depot connects with both loyal locals and new visitors by implementing a cohesive, data-driven marketing strategy.
Objective:
The Depot Grille
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The depot grille
THe junction
Staunton downtown
Featured Work Placement 1
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back
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Establish a vibrant new nightlife brand in downtown Staunton and cultivate a loyal local following. As a new revenue stream and sister property of The Depot Grille, The Junction was designed to complement its long-established counterpart by offering a more intimate and elevated experience.
Objective:
The Junction
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The junction
Staunton DOwntown
Featured Work Placement 1
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back
The junction
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Waypoint stepped in as a Fractional CMO during a period of organizational transition to reestablish a consistent and strategic marketing presence for the SDDA. With marketing activity having slowed significantly, the goal was to rebuild momentum, restore communication with the community, and strengthen engagement with downtown businesses.
Objective:
Staunton Downtown
Development Association
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Staunton downtown
Vibrant Brands We Support: