the depot grille
Integrated Marketing Services
To reintroduce one of Staunton’s most beloved dining establishments with a refreshed, contemporary brand presence while keeping true to its history and community ties. The goal was to modernize how The Depot Grille connects with both loyal locals and new visitors by implementing a cohesive, data-driven marketing strategy.
A Fresh Take on a Local Classic
The objective:
Website optimization to improve user experience, search visibility, and local discovery.
Web Optimization
Deployment of new marketing channels—including email and SMS—to re-engage existing patrons and drive repeat visitation.
Lifecycle Marketing
A revitalized content marketing strategy to highlight the restaurant’s atmosphere, menu, and legacy through authentic storytelling.
Content Marketing
How we helped:
Together, these efforts positioned The Depot Grille for sustained growth—bridging its 35-year heritage with digital marketing practices and reaffirming its place as a cornerstone of Staunton’s dining and community landscape. Work began in February 2025.
The Results
Views
Reach
Content Interactions
Clicks
Profile Views
New Followers
Focused on understanding the audience and developing content that resonates, amplifying reach, and strengthening brand loyalty. Prior to Waypoint’s involvement, The Depot Grille had no formal social media strategy and shared content only sporadically.
Social Media Management
Website optimization to improve user experience, search visibility, and local discovery.
Web Optimization
• Total orders increased by 13.5%
• In-house orders grew 15.1%
• To-go and online orders
increased 12.8%.
Total Orders &
Guest Volume
13.17% YOY growth in revenue